Saturday, February 25, 2012

What would make a woman 35 or over buy a Cadillac?

I am designing a marketing campaign for Cadillac and our target market is women 35 and over, so I am trying to find out what appeals to women when buying a car and what would it take for them to buy a Cadillac.What would make a woman 35 or over buy a Cadillac?If anyone wants a caddy its because of the ride. A woman over 35 would apperciate a car that is roomy and comfy so her and her friends can go out, sh ecan fit here kids and husband and not have to deal with elbow room, an dplus cadillac is just elegant and sophisticated car much like most women that are over 35. They aren't flashy and extravegant, the are conservite and laid back. Exact match for a luxouirius car such as the cadilac. Did i mention the pamper of the leather seats?What would make a woman 35 or over buy a Cadillac?
Cadillacs are pimp mobiles. They are ugly. Now something like a Mercedes or Jaguar is nice and classy.What would make a woman 35 or over buy a Cadillac?my mom is 50 and has one. she thinks its kinda flashy. makes her look like she has money. but really the car didn't cost that. not to mention if she want to bring out the kid in her the cars got balls.What would make a woman 35 or over buy a Cadillac?
To show the world she '"made it".What would make a woman 35 or over buy a Cadillac?They like big cars and cadillac u have to drive one to see why 35 year old woment love them there great carsWhat would make a woman 35 or over buy a Cadillac?
1. Safety

2. Status

3. Patriotic
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